Google my business

                                  GOOGLE MY BUSINESS

WHAT IS GOOGLE MY BUSINESS (GMB)?

Google my business a free tool that lets you manage how your business appears on Google search engine and map for online users. In the present scenario it is very important to list your business on GMB as 3 out of 4 people are searching business on internet and this is how it works:

1. Making an account on GMB ,googlemybusiness.com
2. Adding name of the business,
3. Address of the business (location) by listing your location on Google maps using map/ satellite view and marks your location
4. Filling the required information about the business, contact number and detailed description of your business in 1500 words.
5. Mentioning the opening and closing time of the business/ special hours of working can be mentioned.
6.  Adding name of the business,
7. Mentioning the opening and closing time of the business/ special hours of working can be mentioned.
8. Mentioning the opening and closing time of the business/ special hours of working can be mentioned.
9. Upload photos/videos/ audios and also update them on a regular basis.
10. Mention the website URL.
11. Add reviews to your business, liking them and replying to them. Review is one of the most important aspects of GMB as it works in ranking of the page.
12. Also add the users (primary owners, owners, manager and site manager).
13. Link for GMB: googlemybusiness.com
14. Login with your email id and password.
15. In post you can post whatever content you want to post online related to the input search regarding your business.
16. Address of the business (location) by listing your location on Google maps using map/ satellite view and marks your location.·      
17.   Filling the required information about the business, contact number and detailed description of your business in 1500 words.
18. Mentioning the opening and closing time of the business/ special hours of working can be mentioned.
19. Upload photos/videos/ audios and also update them on a regular basis.
20. Mention the website URL.
21. Add reviews to your business, liking them and replying to them. Review is one of the     most important aspects of GMB as it works in ranking of the page.
22. Also add the users (primary owners, owners, manager and site manager).
23. Link for GMB: googlemybusiness.com
24. Login with your email id and password.
25. In post you can post whatever content you want to post online related to the input search regarding your business. 

WHAT ARE THE BENEFITS OF GMB?

There are many benefits of GMB in online business because when people find your business on Google, reputation of your business doubles and following are few major benefits:

1.     MANAGE ONLINE BUSINESS INFORMATION: it is one of the most important benefit of GMB which helps to manage your business information as on how it will appear on internet, how much and whatever you want the interested customer to know with the help of uploading photos/videos/posts/ads and audios. Benefits in updating the information as early as possible.

2.     INTERACT WITH CUSTOMERS: GMB benefits your business to interact with the customers more easily, situated very far way even from another state/ region and country by just sitting at one place with the help internet also help the locals to reach you with the Google map location. You can directly talk to the customers with the help of the mobile numbers of your business provided on GMB, photos of your business, replying to the reviews of the customers and benefit them by helping them.

3.     EXPAND YOUR BUSINESS: GMB helps you expand your business at global front on World Wide Web through insights, increase the traffic of your page and help you understand from where the search traffic is coming and this is also an important benefit.

4.     UNDERSTAND YOUR BUSINESS: GMB benefits you understand your business by letting you see the details of traffic, how many direct calls/ messages your business received and responsiveness of your advertisement campaigns and accordingly increase it.

5.     Mobile responsiveness: GMB is a mobile friendly tool; it can be easily operated through free mobile app i.e. GOOGLE MY BUSINESS APP which can be downloaded from Google play store or apple app store. GMB app lets you manage your business anywhere any time and in any amount and you don’t need to carry a desktop every time to manage your account and this is itself a major benefit of Google my business.

6.     Reviews: GMB ranks the page depending upon the organic reviews of the business, replying and liking to the reviews of the customers really benefits the business to get the top rank and earn money along with providing the best information.

Therefore above listed are few major benefits of Google my business which help in listing of the business at the top of the page.

HOW YOU CAN RANK GOOGLE MY BUSINESS PAGE?

 There are 8 major rules for how we can rank the Google my business page among top 3 of a Google search engine:

1.     PROPER UPDATES: Google my business page i.e. photos/ videos/audios/ text content  should be regularly updated in a proper manner and time accordingly e.g. daily/ weekly/ monthly/yearly it should be proper not random, if you updated your page once a week then you must update it in next week on the same day and so on.

2.     POST SECTION: post section shouldn’t be empty in fact there must a regular post updates on the page, you must write a post related to the customer search on your page in the post section of Google my business account.

3.     REVIEWS: reviews are one of the major part of the page, it’s very important to like the review, reply to the customer review and to have an organic review from the customers.

·         ORGANIC REVIEWS from different IP addresses i.e. mobile phones is one of the major rule to rank a page always keep in mind that a helpful review is the one posted from a different IP address,

·         Comprising the keywords of your business and use of words like in my personal experience.

·         Should verify your location (as Google can see whether you have been to the place or not) otherwise Google will consider it as fake.

·         When trying to post a review one must go through step by step of the page and then reach the star rating option to make your review authentic.

·         Always reply to a review by customer as THANK YOU. Etc.

                     Above mentioned points were major review rules which lead to the high ranking page.

4.     Email id: you can create/ have multiple email ids with the help of which you can post the reviews and rating but email id must have proper profile picture and account information then only its authentication is considered and helps in high ranking.

5.     LOCAL GUIDES: local guides are those people who share the local pictures and information of the places they visit on a regular basis and share them with Google such people are categorized as local guides by Google. Google provides benefits to their local guides by giving levels and with the help of their levels ranking of the page increases.

6.     NEGATIVE REVIEWS:  Google helps in removing the inappropriate negative review which Google finds unauthentic, if we tell Google that the person who posted a negative review doesn’t work with us anymore and he posted a review at the moment when left our office then if Google finds the reason of why posted a negative review is not valid then Google will remove the negative comment on its own.

Toll free number of Google: 18444919665. (10:00 to 5:00)

CONCLUSION: Google my business is a very easy and helpful free tool through which we can promote our business on the World Wide Web by getting among the top 3 ranks of the page.