Digital marketing

                                                            DIGITAL MARKETING

Digital marketing is platform where the business is promoted at the global front on the World Wide Web. Online marketing is the most important tool in the present scenario to achieve great success and earn money. Major tools of digital marketing are: SEO, SMO, SEM, SMM, PPC, PHOTOSHOP, GOOGLE ADWORDS and lot more.

                                        here we will discuss (seo)

·         search engine OPTIMIZATION(SEO): it offers everything we need to get high rankings on search engines and this can be done by following the 3 rules of SEO

1. White hat: following complete rules
2. Grey hat: following less rules
3. Black hat: not following any rule

·                   Social media optimization (SMO)
            Search engine marketing (sem)
            social media marketing (smm)

ON-PAGE SEO: concerns all of Google factor’s ranking factors that they determine by directly looking at the page we try to optimize, such as our headlines, content & page structure.

RICH SNIPPET: Every result we get on input of text in the search engine like Google etc is called Rich Snippet.

                                                                                                                                                Four important tools used to get high ranking in SEO are:

·         url

·         tittle

·         keyword

·         DESCRIPTION

URL:  A uniform resource locator. Basically it is the global address of the document or other resource available on the World Wide Web. Effective url is keyword oriented so that it could provide the best result by showing at the top of the search engine.

url CONTAINS 2 component:

·         Protocol identifier: for the URL http://minervaindia.com  http is the protocol identifier.

·         Resource name: for the URL http://minervaindia.com  (minervaindia.in) is the resource name.

  

TITLE: Title is a text which describes our resources or a document on the web page. Title of the campaign shouldn’t be too long or too short it should be created following the word limit, which is of            2 type i.e.

·         Long tail: more than 3.

·         Short tail: less than 3.

If the title we create is exceeding 3 words than probably google will automatically lower of campaign or it is of less than 3 words than also google might do the same, therefore the title we create should be perfect neither too long nor too short.

keyword:   keyword dictates what each piece of content is about, what we call your site or how we describe our brand online. Keyword should be used throughout our content to improve out ranking rather jamming out keyword into text. Keywords should be career oriented and specific.

Description: it should contain the keyword in its description as well as the basic important details about the content of our page so that the audience gets attracted towards the campaign and Google ranks our campaign at the top, as ranking of our campaign depends upon the overall processing of Google which ultimately requires the efficiency of the URL, TITLE, KEYWORD & DESCRIPTION of the campaign.