Why you do a digital marketing course?

                 
               
                                      WHY YOU DO A DIGITAL MARKETING COURSE (2019)?


TITLE: WHY YOU DO A DIGITAL MARKETING COURSE (2019)?  

 DESCRIPTION: Digital marketing is the best technique to promote a business on the internet front. With digital marketing you can reach the World Wide Web. Digital marketing course covers SEO, SMO, SEM and SMM.


KEYWORDS: Digital marketing course, digital marketing course duration, placement opportunity, digital marketing course syllabus, benefits of digital marketing course, conclusion of why you do a digital marketing course.





WHY YOU DO A DIGITAL MARKETING COURSE:

     Digital marketing course is the best & smartest course having wide scope, greater career opportunities in future. Digital marketing course helps you earn money as well as takes the business/website of your business at the top of the web page.


        Digital marketing course duration:


      Digital marketing course comprises of 3 months duration & in this duration you will learn every aspect of digital marketing course from top to bottom.


PLACEMENT OPPORTUNITY OF DIGITAL MARKETING COURSE:

100% Placement, every school, college, MNC’s etc are eagerly looking for digital marketer as everyone wants to promote their business through digital marketing. Salary of digital marketer is also good.






1     DIGITAL MARKETING COURSE SYLLABUS:

      Digital marketing syllabus comprises of: 

  1.      SEO: search engine optimization
  2.          SMO: search media optimization
  3.          SEM: search engine marketing
  4.          SMM: search media marketing
  5.          Google adwords
  6.          Google keyword planner etc.  
                                                                                                                                                                                                                                                                                                                   
          BENEFITS OF DIGITAL MARKETING COURSE: 


       Benefits of digital marketing course are very wide:

                        ·         Greater career scope world wide
·         Can start your own means of earning
·         Earn through blogging & maintaining the websites of schools, college, and MNC’s    etc.



Once your website reaches at the top then the money making opportunities get double because of digital marketing course.


        CONCLUSION OF WHY YOU DO DIGITAL MARKETING COURSE
   
      Digital marketing course helps you do the online business marketing and reach on top of the web page so that maximum people can see your business on internet and join you.




              
    
                 DESCRIPTION ABOUT IMPORTANT TERMS OF                                          DIGITAL MARKETING. 


       KEYWORD DENSITY/FREQUENCY:  Density n frequency both has similar meaning. Density is measured in percentage and frequency in numbers. The ideal keyword density of a content is let say for 1000 words the density is 2% and the frequency is 2% of 1000 i.e. 20. Density shouldn’t be more or less it should be in perfect proportion. We can also use synonyms of our keywords in the content.



 PROXIMITY AND PROMINENCE:  proximity is the distance between the search term’s individual keyword and lesser the distance is more the proximity is high in the Google point of view.

Prominence of a keyword refers to: prominence of the keyword depends upon the sequence of the headlines n their tags. Headlines should be in ascending order and should be properly titled i.e. Headlines should be in the flow in order.

H1 – H2 …..H6. Also the tags should be properly open and close.


RELEVANCE: relevance of the content, better a text of the content of a page matches a search query and answers the query at an instance the more likely we achieve the higher ranking. Therefore relevance of content is very important to achieve the higher ranking on the page.


BOLD: it is an important tool to highlight our text’s headlines so that they can be read easily and quickly, to highlight the headline and titles.

ITALIC: it’s a form of font and it can be used to write our text so as to make it look attractive n if we want to show some text highlighted and different we can use this tool.

UNDERLINE: this is another important tool which can be used to again highlight the important part of our content.

LIST: we should try to create our content in the list pattern to make it easily n quickly readable. It always helps in ranking high.


BOUNCE RATE: it’s the rate at which the viewer enters and exits our web page, how long the web is used. Increase in the bounce rate leads to downfall of our ranking so, lesser the bounce rate is better it is for our ranking. Therefore we should create the content so that the bounce rate remains low.

IMAGE OPTIMIZATION: It can be done using the alt attribution. One must do the attribution and use alt name for their image to optimize it so that in case of low internet connection and any other problem of loading time one can know what the image was about.

Why it is important to be SEO friendly: because bots reads the content and if their density, proximity, relevance etc is missing than our content will get rejected.

CRAWLERS/SPIDER/BOTS: these are all one of the same thing, bots/ crawlers/ spiders reads the content for Google they go through the content their inner content ,  inner links n their inner links and scan the entire data and therefore indexes  the relevant data , stores it for later in goggles database for further assistance. Crawler crawls through the millions of web pages to give the best n fine result within few seconds by understanding the tags of our web page.

SEO WEB PAGE ANALYZER: seowebpageanalyzer.com (important tool to check the search engine web page optimization).

PLAGIARISM: it’s a detection tool used to judge the contents frequency of being copy paste.

LSI: latent symmetric index.













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